AERIN

MANAGED INCLUSIVE INFLUENCER MARKETING FOR NEW PRODUCTS.

AERIN is a fragrance brand under the Estee Lauder umbrella. My primary goal was to manage influencer and media collaborations for new fragrance launches.

✓ Product Launch Campaigns

✓ Inclusive Marketing

✓ Paid Media Coordination

✓ Influencer Marketing

✓ Campaign Measurement

✓ Cross-Functional Project Management

✓ Promotional Program Execution