ARKANA LABORATORIES

SCALED CONTENT AND COMMUNICATIONS

Arkana Laboratories is the world's leading esoteric pathology practice, specializing in rare renal disease. At Arkana, I led content strategy and marketing automation. My primary goal was to grow engagement among nephrology audiences, compress production timelines, and build marketing infrastructure that scales.

✓ Content Strategy

✓ AI Agent Development and Marketing Automation

✓ Ad Management (Paid Social, Paid Media, and Paid Search)

✓ Social Media Strategy

✓ Video Production

✓ Budget Management and Vendor Auditing

✓ Project Management

✓ Cross-Functional Creative Support

✓ Marketing Analytics and KPI Reporting