E.LEIGH’S

led all digital operations and creative.

E.Leigh's Boutique is a fashion retail chain whose digital operation I rebuilt from the ground up during the height of COVID retail disruption. I led all digital technical and creative operations end-to-end — site redesigns, e-commerce strategy, creative production, fulfillment, and customer service. My primary goal was to replace lost in-store revenue with a thriving online business

✓ E-commerce Strategy and Management

✓ Conversion Rate Optimization

✓ Site Redesign and Merchandising

✓ Lifecycle and Email Marketing

✓ Creative Production

✓ Digital Advertising