CHANI is a celebrity-run astrology app with a strong cult following. At CHANI, I ran sales and marketing and worked across multiple marketing verticals like PR, content, paid advertising, and more. My primary goal was to would grow subscribers, revenue, and brand awareness.

At Estee Lauder, I helped the brand’s hero products expand into new markets, notably Gen Z, Millennial, Latinx, and Black markets within the North American market.

LOLI Beauty is a sustainable skincare company. I was one of the earliest hires at this brand due to my background in sustainability within the beauty industry.

It all begins with an idea.