ESTEE LAUDER

EXPANDED BRAND’S MARKET PENETRATION AMONGST MILLENNIAL, GEN Z, LATINX, AND BLACK CONSUMERS.

Grew market penetration for hero SKUs through paid social, paid media, and inclusivity strategy.

✓ Diversity and Inclusivity Strategy

✓ Growth Strategy

✓ Performance Marketing

✓ Campaign Development

✓ Paid Media

✓ Paid Social

✓ Agency Partnership Management

✓ Media Partnership Management